Track Website Traffic Using Free and Paid Tools
By tracking website traffic, site managers find out which section of their website needs most improvements and what new features would need to be added to enhance its utility for users. Many important aspects of a website can be tracked, such as page rank, user interaction and page views. However, keyword targeting is very important for a website to be effectively search engine optimized. Good keyword research tools provide information on this aspect of a website's performance. It helps webmasters make the correct changes that will improve their websites. Here is more information about these services, check it out.
Another important aspect of website usability testing is the tracking of link popularity. Link popularity enables web developers to determine the amount of traffic a website receives from search engines, third party links, internal links, and more. These tools allow webmasters to test various aspects of their sites and see which are attracting the most visitors. Some tracking tools can also be used to determine the amount of inbound links from a site, which can help improve the overall page rank and functionality of the website.
Other important factors to track in order to improve a website's performance include tracking website traffic according to search terms and using the right landing pages to attract more visitors. Google and other search engines use a special algorithm to rank web pages according to their relevance to a search query. A landing page is defined as one that is generally interesting to visitors, such as a landing page for news or a general information page. The main purpose of a landing page is to draw a visitor's attention to an offer or a sales offer. In order to get more visitors, landing pages should be designed to drive targeted traffic to specific page elements, such as opt-in forms or to an area where the surfer can opt-out of receiving future emails from the company.
Some advanced analytics software offers a visitor tracking module. This module gathers data about each visitor, including the page they last viewed, how long they stayed on the site and where they went. This information is then sent back to the parent site so that it can create reports or make changes in other areas of the site. The parent site can also use the information gathered from the analytics package to determine how well the content in the area of interest is being promoted, and whether SEO efforts are working to drive visitors away from the site. Check out this post that has expounded on the topic: https://en.wikipedia.org/wiki/Click_tracking.